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Discover Wisconsin

LAYOUT & ICONOGRAPHY

During my internship with Discover Wisconsin, I was tasked with the annual calendar project. Photos for each month were sourced from photographers around the state. The colors for each month are pulled from the photos themselves. The type and layout fall under the Discover Wisconsin brand and was established before I began.

There are some areas where I could let some creativity shine through. Near the back, I was able to build a camera icon and I was able to create a page advertising DW's products for sale at the time. While certain limitations came with the calendar format, I had a lot of fun finding creative ways to challenge the limitations while staying within the project brief.

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